http://www.troygeoghegan.com/salvation-army daily 0.75 2016-03-10 https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1414424711041-UNFXMZ4H4O4LGL6NYP5H/Street+Final.jpg Salvation Army https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1414640169845-3XCSKS1P2ELWNXHHAQ8G/salogo.jpg Salvation Army https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1415818926886-RXFEPBWPJ5S0LAIPACZ8/Screen+Shot+2014-11-12+at+2.01.49+PM.png Salvation Army https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1415729256297-0DRW03597IYSGT1ZR7CI/Nightprint.jpg Salvation Army https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1415729313575-GVPO76FAZ998FSO2PNVX/Subwayprint.jpg Salvation Army https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1415730308751-2GHK6BAIMIINJ1GBESQ7/Street.jpg Salvation Army https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1414424958383-18QEX0LDTN2MXGM9MZKW/Sally.jpg Salvation Army http://www.troygeoghegan.com/troys-stuff daily 0.75 2020-09-30 http://www.troygeoghegan.com/19-photographs daily 0.75 2014-10-02 https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1411482719103-JK8RD7F7R49J3L0QWQ5W/microsite1.jpg Nalgene - Microsite The heart of this campaign takes shape as the faux homepage for a utopian risland where users are invited to take a virtual tour. https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1411482722975-6XEXRFWOI4O40E33UMFP/microsite2.jpg Nalgene Using Parallax scrolling, the user scrolls through subtle facts in disguise: • "The world's largest man made island" • "Your Pacific Destination" • "The biggest island you've never heard of" https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1411482726040-VHHP9E9WILTR3EJQO0JC/microsite3.jpg Nalgene https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1411482729984-OASLQU7IRN5RN91K7FQ7/microsite4.jpg Nalgene Eventually the tropical paradise is unmasked, revealing a disturbing image of the marine pollution in contrast. The user is then presented with more literal facts regarding the scope of this problem and the long-term effects it is inflicting on the planet. https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1411482732834-2XCBOLX0QKCCUWVWOR7J/microsite5.jpg Nalgene At the end of the users experience, Nalgene is revealed as the voice of this awareness effort in a very honest and humanistic manner as not to seem like they are trying to take advantage of such a serious matter. Users are then invited to "send their friends on a trip to De Bris Island" vis social media. https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1411482703786-0UBAIJWVKUI20HM3B4M8/ipadNatGeo.jpg Nalgene - Online | Digital Strategically placed online areas are used to intercept the target and direct them to the microsite. https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1411482849327-ICEBEK1JFDW1UB4LXLM5/FB2.jpg Nalgene https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1411482715220-GCS3O5ATDL40JWJQH3TM/tripadvisor.jpg Nalgene https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1411526693922-M5562NOGLK9QJ9X1S54K/can.jpg Nalgene - OOH | Ambient These tactics will be released later into the campaign once the reveal has been shared enough in order to remind people of the devastation we have caused to our oceans. https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1411526503173-KBGN4B53JGPKC0FRUER5/garbagecan.jpg Nalgene https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1411443039925-JLVJA833MTQLB4HWC7ZR/Screen+Shot+2014-09-22+at+11.30.20+PM.png Nalgene https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1414389857625-9XISF6OBMT3GF7ZCGEO5/garbagecan.jpg Nalgene http://www.troygeoghegan.com/alps daily 0.75 2014-10-02 https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1411495584722-69GQF8QU8MHMLUKG5D69/image-asset.jpeg Pure + Simple - Pure+Simple Case Study https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1411526144430-TFZX8JSEOHN2I61QZPVW/dm.jpg Pure + Simple - Direct Mail This three-fold interactive brochure features an infographic, a chemical test strip for users to detect toxic chemicals in their skincare products, and a petition that allows the user to take action. https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1411442804163-SJ1TFLS05I2AKBPDJAX7/AMBIENT+CLOSE+UP.jpg Pure + Simple - Ambient These ambient devices pull Instagrams featuring #worththetruth and then print a double-sided takeaway piece. https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1411526212607-YEN5AJGOMZRCA6W6ECOX/takeaway.jpg Pure + Simple The takeaway pieces feature the users selfie one one side, and a miniature version of the direct mail on the other. This allows the users to take action and show these toxic companies the faces of the people they've been poisoning - with proof. https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1411441586100-X0GM54WZ0Q7VI1STNX3S/Screen+Shot+2014-09-22+at+11.04.52+PM.png Pure + Simple These 'printeractive' devices are strategically placed in high traffic areas such as malls and Pure+Simple retail spaces to increase interaction from the target audience. https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1411496313158-BTRNUP1HPML7FRAXBLY1/image-asset.jpeg Pure + Simple - Microsite This microsite consists of a chemical database that allows users to input a skincare product to see if it's toxic. If so, a healthy alternative will be provided by Pure+Simple. Additionally, users will be asked to participate in the world's first selfie petition. https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1411496336860-7NGW8N20LAVV2MIQW6XD/PS_MS2.jpg Pure + Simple Some cold, hard facts. https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1411496336747-09IR02MUBT26HN5ROXFF/PS_MS3.jpg Pure + Simple User is prompted to enter their current skincare product into the database. https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1411496341494-3OJTTA68YBFM6GE7L2DP/PS_MS4.jpg Pure + Simple Toxins are revealed. https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1411496341604-7QBOLD5WW4B941L24HFK/PS_MS5.jpg Pure + Simple A healthy alternative from Pure+Simple is presented with link to purchase. https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1411496344152-XE8SCM5DY5RZ31UOWL2A/PS_MS6.jpg Pure + Simple User is encouraged to participate in a selfie petition. https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1411496800512-2JFB9XG7T7KQCT0V3RY2/PS_MS7.jpg Pure + Simple Mosaic of participants is displayed. https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1411497053991-189VU5SRZV7W2SF553NN/AMBIENT+CLOSE+UP.jpg Pure + Simple http://www.troygeoghegan.com/eastward daily 0.75 2014-11-12 https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1411536837126-MFUHONYP5Y4YO5WDI8TO/micro1.jpg XPRIZE - Microsite An online platform that uses the twittersphere to collect the remaining characters of tweets that feature #chars4change, and repurpose them into learning materials in illiterate countries. https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1442339437423-M0RBRR2DN32253OU94UV/Chars4change.jpg XPRIZE https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1415817757051-8KTSTIJJRWZZVE9LO2HW/xprize.jpg XPRIZE https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1411537610988-J3JTVJMYB9WO5GTWPQT1/micro3.jpg XPRIZE A realtime display of how many tweets/words/characters have been collected, and how many learning aids have been created - and where. https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1411537946432-ATHXGYLL4WTIRSQQFA0Y/micro4.jpg XPRIZE Users are able to tweet directly from the microsite and are shown exactly how many characters their message will be donating. https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1411538205879-7LXUFZY5UWHGP36ICGN8/micro5.jpg XPRIZE Information on the Xprize foundation, and how to further join the efforts to reduce global illiteracy. https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1411588980142-Q42X2P063HF4C33HU680/NEWPRINT2.jpg XPRIZE - Print Demonstrating the problems that arise in nations due to illiteracy, with our twitter platform as a call to action. https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1411588950420-W25HXCN4H9EDGL3KG1X4/NEWPRINT1.jpg XPRIZE https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1411588955765-Q4FYSZVDN8MJUG1O8D2H/NEWPRINT3.jpg XPRIZE https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1411589292042-R28GK0RV6JUH7AR1A1OH/FlipboardMockup.jpg XPRIZE https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1412179278969-L5VR6UH8HVDQ3DL3K4HP/google.jpg XPRIZE - Ambient Global partners and iconic participants are encouraged to "donate" a character of their own to create social awareness. https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1412179291139-T649V8Z6A93U8IFIYOP6/wired.jpg XPRIZE https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1412178766658-M6E27SD5QNJG9YRE6UKC/derekjeter.jpg XPRIZE http://www.troygeoghegan.com/work daily 1.0 2024-02-20 https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1550177900589-BP2OORY2VUPH2GGQLP4L/LineUp.jpg The Work https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1550252273348-O1GAAMI5RAM2LRR1UG7S/Screen%2BShot%2B2019-02-14%2Bat%2B4.01.14%2BPM.jpg The Work https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1550252458237-PDN5GJUBOT31EC7VT9JP/WildPostings-Hourglass.jpg The Work https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1550252344799-GUIB58NJ9W0OR8BRBASO/WildPostings-Info.jpg The Work https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1550177384570-RNPOF76QQW6VP3N85NL8/FrontWindow.jpg The Work https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1550177945083-JTG2DT0NLM9STHH0NP4B/InStore.jpg The Work https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1550252501653-UZVSVR5T51CPR3W56VCM/Tree.jpg The Work https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1556045247812-9KTGYP397XRJR1VRFBFR/Skittles-GAD1.jpg The Work https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1556045017161-V0X6EXPKSA52VERTPNK9/Skittles-GAD3.jpg The Work https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1556044925087-KWV9DD9AGQ16JB4Y9NKN/Screen+Shot+2019-04-23+at+2.41.37+PM.png The Work https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1556049071712-TC1Z7UMW9JIY6EW2Z3HN/CougarStk.jpg The Work https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1556049028946-L77SCVJKI7VZKFBDW6W3/EagleStk.jpg The Work https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1556048695056-AKNU7WQSJJ67WR57R8U8/WolfStk.jpg The Work https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/69cb08e0-6f8b-4363-a43a-25d8126ce744/IMG_4027.jpeg The Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/2bf5ed5b-9fe3-49c4-8418-fa739fc42704/Mock1.jpg The Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/bb004ceb-87fc-4d11-8d54-78492dd89f39/Screenshot+2024-02-19+at+8.25.05+PM.png The Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1708392671764-XSLP4RB56AHOZSI7ZBC3/Binder1_Page_01.jpg The Work https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1708392672403-JSCN9QI7VSE2JCEVPRFX/Binder1_Page_02.jpg The Work https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1708392675731-UUYBBMWHH9KMAGA0JC5G/Binder1_Page_05.jpg The Work https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1708392675219-51DF7GSCUK65K9OCVE7Y/Binder1_Page_06.jpg The Work https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1708392674377-R9QIRH9HWINM4K7JS1YK/Binder1_Page_09.jpg The Work https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1708392671781-OSXR2BZXVLW00PVY70FO/Binder1_Page_10.jpg The Work https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1708392672438-I719I4NI834YE1H2DNPK/Binder1_Page_03.jpg The Work https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1708392675881-K5VJHBMCL4MI1OVFYG8D/Binder1_Page_04.jpg The Work https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1708392675132-WNGI5U53A4LN862IR40J/Binder1_Page_07.jpg The Work https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1708392674410-4XKPNWZOK4G68GJYZ569/Binder1_Page_08.jpg The Work https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1467214745580-BP0T7QQ39CPEZ4XTYQXK/JB_Cannes.jpg The Work https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1467296337466-NZNCZE1BOKG7TM7QC8BM/Screen+Shot+2016-06-30+at+10.17.46+AM.png The Work https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1550178317352-A67FIY4SDC0DI0F06ZHJ/LMGS_tile.jpg The Work https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1550253935268-4KUCFAW4HZHUGYM65H80/TTCFF.jpg The Work https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1556045576439-1C6FH89CP7P07NCL3UWG/GAD_WA.jpg The Work https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1556048880940-03IPH3MBRD9VLRRSWRF1/Predators.jpg The Work https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1689604816990-48DM8LAWMOAORLPNLBNR/image-asset.jpeg The Work - KFC | Bucketdrop https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1689606748529-0YOL5MZNEMDFOZO479WK/Screen+Shot+2023-07-17+at+11.11.51+AM.png The Work https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1689608741081-9XP1S4JPS4O8JPZXQ0XI/Screen%2BShot%2B2023-07-17%2Bat%2B11.42.39%2BAM.jpg The Work https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1689609584081-CLRZDOILZCGG9W5DTEW4/Screen+Shot+2023-07-17+at+11.59.15+AM.png The Work https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1708393005694-I0W4Z0XVH5CV3N3JATKM/Screenshot+2024-02-19+at+8.35.40+PM.png The Work https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1445283137353-4XSMU8O3ICRYT2BLFC4C/image-asset.jpeg The Work - Sid & Nate: Drive Thru Rookies - "Rookies" http://www.troygeoghegan.com/shoppers-drug-mart-quo daily 0.75 2020-01-06 https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1467215580678-7Q92IOGFXKNJ3MGPKQZJ/QuoHero.jpg Shoppers Drug Mart | Quo https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1467215361146-LWS2H21YY6IYNJBLEX1E/QuoHero.jpg Shoppers Drug Mart | Quo https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1467215370086-C4ER3M9STIIY05X5OBI8/Quo1.jpg Shoppers Drug Mart | Quo https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1467215385924-H1LRZ83ZA1ALOVGD7KJX/Quo2.jpg Shoppers Drug Mart | Quo https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1467215446568-Q906Z5A9YYUFZW6U9YDR/Quo5.jpg Shoppers Drug Mart | Quo https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1467215386249-UAGUDYR2I7LBG88D141F/Quo3.jpg Shoppers Drug Mart | Quo https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1467215388788-VT9L626CC2SVHZFN24FC/Quo4.jpg Shoppers Drug Mart | Quo http://www.troygeoghegan.com/tim-hortons-camp-day daily 0.75 2016-08-05 https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1468006589970-0Z4891T6OQJMWRQDB3DL/CD.jpg Tim Hortons | Camp day https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1470409551717-1GQO8YYU3HOSE64090Q6/image-asset.jpeg Tim Hortons | Camp day - Tim Hortons - Camp Day https://static1.squarespace.com/static/5420e183e4b0a6db313a53c9/577ffd7de4fcb5fc318d5c6b/577ffdb50f20f332ccbced88/1468005813569/ Tim Hortons | Camp day https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1468006248180-T3YZZEU39TCFS4V8CWGC/TSA_Agency.jpg Tim Hortons | Camp day https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1468006254877-5A397IDBMW7BM69VJ4XL/OOH_Horz_Agency.jpg Tim Hortons | Camp day https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/1468006268155-7WK9UP8L1JRBM2E5WK0Z/OOH_Vert_Agency.jpg Tim Hortons | Camp day http://www.troygeoghegan.com/about daily 0.75 2023-10-10 https://images.squarespace-cdn.com/content/v1/5420e183e4b0a6db313a53c9/4e4b8287-1e49-4664-9879-d0df0325a09f/profile.png Who Is This Guy