Direct Mail
Ambient
The takeaway pieces feature the users selfie one one side, and a miniature version of the direct mail on the other. This allows the users to take action and show these toxic companies the faces of the people they've been poisoning - with proof.
These 'printeractive' devices are strategically placed in high traffic areas such as malls and Pure+Simple retail spaces to increase interaction from the target audience. 
Microsite
Some cold, hard facts.
User is prompted to enter their current skincare product into the database.
Toxins are revealed.
A healthy alternative from Pure+Simple is presented with link to purchase.
User is encouraged to participate in a selfie petition.
Mosaic of participants is displayed.
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