Microsite
Using Parallax scrolling, the user scrolls through subtle facts in disguise: •    "The world's largest man made island" •     "Your Pacific Destination" •    "The biggest island you've never heard of"
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Eventually the tropical paradise is unmasked, revealing a disturbing image of the marine pollution in contrast. The user is then presented with more literal facts regarding the scope of this problem and the long-term effects it is inflicting on the
At the end of the users experience, Nalgene is revealed as the voice of this awareness effort in a very honest and humanistic manner as not to seem like they are trying to take advantage of such a serious matter. Users are then invited to "send thei
Online | Digital
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OOH | Ambient
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